Sales Enablement Content Development
Outlining the process for supporting sales through content assets.
I have experience in advocating for two aspects of sales enablement:
Customer-facing content
Materials designed to be shared with prospects to educate, influence, and move them through the sales funnel.
- Case studies (long-form and one pagers).
- Testimonials/success stories.
- Product/service data sheets.
- Sales decks.
- eBooks/white papers.
- Infographics.
Internal sales resources
Assets created for sales teams to streamline processes, improve communication, and optimize selling strategies.
- Sales playbooks.
- Battle cards.
- Product/service training materials.
- Buyer personas.
- Objection-handling guides.
- Industry insights/competitive research.
Sales Playbook
Developing a sales playbook for one of the top software development companies (spaces left blank intentionally).
Sales Pitch
Developing a sales pitch for one of the top software development companies (spaces left blank intentionally).
