In collaboration with a Campaign Manager and a subject matter expert, I developed the white paper "A New Way to See Retail," which includes the following sections:

• The title page
  Details the content of the white paper, identifies the target audience, and estimates the reading time for the paper.
• Introduction
  Introducing problem statements, use cases, and hooks to encourage further reading on trends in computer vision within retail.
• Detailed description of each of the 5 use cases
  A comprehensive description of each of the five application cases.
• Challenges
  A detailed description of the challenges businesses may encounter while implementing computer vision in the retail industry.
• The future of computer vision
  A section outlining future trends in the application of computer vision in retail, supported by three statistics from authoritative sources.
• Conclusion
  A summary of the white paper that covers key points and provides a call to action at the end, including information on how to contact a representative to learn more about the service.

Created a landing page for the asset with an updated website copy on the computer vision service.

Reviewed the content for the demo page "In-store social distancing solution"