Topic clusters are a game-changer for content marketing. Hereโs how they work( ๐ง๐ฐ๐ณ ๐ฎ๐บ ๐ท๐ช๐ด๐ถ๐ข๐ญ ๐ง๐ณ๐ช๐ฆ๐ฏ๐ฅ๐ด, ๐ฑ๐ญ๐ฆ๐ข๐ด๐ฆ ๐ด๐ฆ๐ฆ ๐ฎ๐บ ๐ด๐ฌ๐ฆ๐ต๐ค๐ฉ ๐ฃ๐ฆ๐ญ๐ฐ๐ธ ๐ง๐ฐ๐ณ ๐ฃ๐ฆ๐ต๐ต๐ฆ๐ณ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ): you create a main topic page (๐ฉ๐ข๐ฅ๐ฅ๐๐ซ), like ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , and link it to related cluster blogs on subtopics such as ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ, ๐๐ซ๐๐๐ญ๐ข๐จ๐ง, and ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ.
These internal links signal to search engines that your site has a wealth of expertise, making it more likely to rank higher.
The real magic? When one blog in the cluster performs well, it boosts the authority of the entire cluster, including the main page, because search engines see them as interconnected.
This strategy amplifies your chances of dominating search results while delivering value to your audience.
For more information (๐ต๐ฉ๐ช๐ด ๐ช๐ด ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ฆ๐ฅ ๐ช๐ต ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ง๐ช๐ณ๐ด๐ต ๐ฑ๐ญ๐ข๐ค๐ฆ, ๐ฉ๐ถ๐จ๐ฆ ๐ต๐ฉ๐ข๐ฏ๐ฌ๐ด ๐ต๐ฐ HubSpot), take a look at this post: https://blog.hubspot.com/marketing/topic-clusters-seo
