๐๐ก๐ ๐๐ซ๐๐ง๐ ๐๐๐ฅ๐ฎ๐๐ฌ ๐๐ฒ๐ซ๐๐ฆ๐ข๐
Deb Gabor's amazing framework highlights three essential layers of brand benefits:
๐๐๐ถ๐ฏ๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ฆ๐ฏ๐ฆ๐ง๐ช๐ต๐ด
These are the practical advantages your product or service offers. They answer
the ๐ธ๐ฉ๐ข๐ตand ๐ฉ๐ฐ๐ธโ solving problems and enhancing lives through tangible features.
๐๐๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ฆ๐ฏ๐ฆ๐ง๐ช๐ต๐ด
Brands that connect emotionally foster loyalty. These benefits tap into
feelings, creating bonds that go beyond the product itself. Itโs about the joy,
trust, or comfort your brand inspires.
๐๐๐ฆ๐ญ๐ง-๐ฆ๐น๐ฑ๐ณ๐ฆ๐ด๐ด๐ช๐ท๐ฆ ๐ฃ๐ฆ๐ฏ๐ฆ๐ง๐ช๐ต๐ด
This layer is all about identity. It's how you are unique, not just different.
When customers feel that your brand reflects their values or lifestyle, it becomes
part of their identity.
By focusing on these benefits, brands can cultivate stronger relationships and
drive deeper loyalty.
Letโs strive to connect on every level!
